Is your drink machine collecting dust? Fresh blends are tackling the no-alcohol movement head-on

If you’re wanting to grow your restaurant profit this year, staying on top of key trends will play an integral role in creating new customers while developing existing ones. In our 2024 trend report, we dive deep into what franchise owners and restaurant operators can expect consumers to shift toward this year - and one that we’re particularly stirred up around is the no-low movement. 

Now, we know what you may be thinking...how can non-alcoholic drinks compete with the ever-popular cocktails and brews? According to beverages analysis firm IWSR the movement grew over 9% in 2023. The market value for the category of non-alcoholic and low-alcoholic beverages surpassed $11 billion in 2022 and is projected to increase by a third by 2026. The rise of NoLo market doesn’t chip away at the alcoholic products — 71% of the consumers of new non-alcoholic spirits also drink alcoholic drinks.   

This new wave is appealing more to the mindful mindfulness crowd rather than trying to replace happy hour. Think fresh blends and fruity flavors meet function at all hours of the day. 

The no-proof movement has slowly been brewing for awhile, but it’s really coming into its own lately. Customers are looking for more choices like creative mocktails, non-alcoholic craft beers, and zero proof spirits that can allow them to still feel that nightlife vibe without the foggy aftermath! More consumers, per our last article, are taking part in dry months - meaning your existing drink machine may start collecting some dust.

Adapting to these cravings isn’t done overnight, and trends are often tackled stronger with partners.

Botrista’s complete beverage automation program helps unlock fresh blends like home-brewed teas, lemonades, smoothies, frappes and more. Our globally-sourced flavors with unique combinations are capable of giving any consumer what they want, at the push of a button.

There’s clearly a thirst across all demographics for these flavorful non-alcoholic additions. Utilize our beverage dispenser and let us craft a new way of thinking for your beverage program - before you know it, the movement will be everywhere and you’ll be the innovator who got their foot in the door first.